Greatness

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Greatness. What does the word mean?

Greatness is: the optimal use of your resources and capabilities.

Thus, to be great does not mean to be the very best in the world, as we might call Amelia Earhart a great aviator and Margaret Thatcher a great leader. To be great means to be the best you can be -- and to carry out that greatness daily in business and in life. And then: to adjust what you do as the world changes around you.

In 2000, the partners of ASGMC began a quest to find out, first-hand, how people in business strive for and achieve greatness. This led them to ask questions of individuals and groups; take surveys; read research and academic documents both new and classic; and observe business and life wherever they were.

They called this effort The Greatness Project^®.

Scott and Jan then began to write about what they found. Their writings are captured on a monthly newsletter that is both challenging and encouraging.

• Read the latest of the Greatness Project writings: reatness Architects: Using the Spotlight (July 15, 2009)